Sheesh. Apple is a monster!
Dr. Dre and Jimmy Iovine launched the Beats Music streaming service in January 2014, and only four months later, Apple purchased the entire Beats company for $3.2 billion, the largest purchase in the tech giant’s history. It was assumed that Apple’s acquisition of Beats signaled that the company intended to collaborate with the Beats streaming service but shortly after the companies uniting, Apple Music happened in June 2015. Although Beats Music remained its own platform for a little while it was no mistake remembering it was still under the Apple umbrella. And now Apple straight up said ‘cut it.’
Apple has just announced that it will officially shut down Beats Music in two weeks, on November 30. “All the pros that curated music for you are still crafting more amazing experiences. Plus, on Apple Music, you’ll get even better recommendations based on music you already listen to and love, 24/7 global radio with Beats 1, exciting material from your favorite artist, and more,” reads a message on the Beats Music homepage.
Are there any Beats Music users who will miss the service? Let’s talk about it.