One person that was missing from the long list of TIDAL partners — Drizzy. And now we know why.
The Canadian rapper is officially partnering with Apple for it’s own streaming service with Apple Music. Apple unveiled its new streaming service, Apple Music, during the Worldwide Developers Conference (WWDC) in San Francisco on Monday. Drake is rumored to have inked a $19 million deal with the tech giant, and during the launch event, Mr. Graham took the stage following Apple executives Tim Cook and Jimmy Iovine to speak on the new business venture.
Dressed in a vintage Apple employee jacket (which he purchased online), the Canadian rapper spoke about using Apple Music’s Connect feature to engage with his fans.
“As I’m working tirelessly on this next album, this comes at the perfect time for me,” said Drake, whose next project is titled Views From the 6. “Given the great success of my last mixtape, which went directly to iTunes, I can’t wait to incorporate Apple Music and especially Connect into what I’m doing next. I’m really excited about what I’m working on.”
He continued, “As an artist I can say, for all those kids sitting at home, it’s truly amazing to be a part of something that I believe in. This is something that simplifies everything for the modern musician like himself and the modern music consumer like you.”
Drake’s fellow Canadian & OVO signee, The Weeknd capped off the press event with a performance of his new single “Can’t Feel My Face.”
Apple Music launches June 30, 2015 for $9.99/month or $14.99/month for a family plan. TIDAL, you’ve got another competitor…