This is Hova art!
Jay-Z is heavy on promotion for his new “Magna Carta Holy Grail” album and he’s rearing up to release the first visuals for a track.
A choice selection of creative minds and artists were present to witness Jay perform “Picasso Baby” for over 6 hours, phones and cameras capturing every moment. Jay-Z may not be one for social media as we’ve come to learn but the social media like Twitter & Vine were lit with Jay’s face Wednesday (July 10).
Pace Gallery in NYC was the prime location – art & culture surrounding him. There were a few famous faces present like Wale, Taraji P. Henson, Fab 5 Freddy, Judd Apatow, Jerry Saltz, Adam Driver, Marina Abramovic and other notables from the art community to make cameos in the video.
Catch some photos & Vine videos below from the artists that were in attendance for this moment:
(Jay-Z & performance artist Marina Abramovic does some sort of dance with their foreheads pressed together spinning throughout the room. The performance between the two was inspired by Maria’s 2010 MOMA Exhibition, Marina Abramović: The Artist Is Present)
(DC rapper Wale & “Think Like A Man” actress Taraji P. Henson)