Beats 1 radio’s Zane Lowe premiered the G.O.O.D. Music president’s latest single “M.F.T.R.” featuring The-Dream and produced by Boi-1da. (The title is an acronym for “More Famous Than Rich.”)
The G.O.O.D. Music president explained the inspiration for the song after its premiere. “Even on social media, you have these people who are living these super wild lives, and it’s more like Insta-fake,” he said. “People are really way more famous than rich. That’s just something I’ve never been in the music game for.”
King Push: Darkest Before Dawn, the first installment in his King Push releases, drops Dec. 18.
In addition to The-Dream on “M.F.T.R.” the album features contributions from fellow G.O.O.D. Music partner Kanye West, A$AP Rocky, Kehlani, Beanie Sigel, and Jill Scott.