There have been some rumors floating around that Rihanna was set to release a collaborative line with Puma, but it seems her relationship with the brand is a little more official than we thought, as today she’s been named the company’s new creative director.
Puma states that RiRi “will work with [the brand] to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio”. The “Pour It Up” singer will be working on both shoes and apparel. Being a notified & awarded fashion icon and one of the most followed & influential people on social media, bad gal RiRi should certainly be a great asset to the company.
Speaking of social media, Rihanna has already gone ahead and previewed some Puma looks on her Instagram, documenting her trip to Herzogenaurach, Germany to meet with the brand on this past Monday, December 15th. Rihanna rocked an all-white outfit with matching white Pumas. (Rock that all white when she feelin’ godly..)