M.A.C. Cosmetics has launched a brand new campaign titled “Future Forward.” After working with megastars like Rihanna, Nicki Minaj, and Lady Gaga over the years, the cosmetics brand has announced a new campaign starring newcomers to the music game in Tinashe, DeJ Loaf, Halsey, and Lion Babe’s Jillian Hervey.
“It feels like a great thing to be able to support artists who are breaking through but aren’t necessarily at the top top, to push them forward,” James Gager, M.A.C’s Senior Vice President and Group Creative Director, told Billboard.
The company aims to tie their product to each artist’s work. For example, Tinashe’s “Times Nine Palette” eye-shadow, priced at $32 and available March 17, uses her song titles for each shade.
— MACcosmetics (@MACcosmetics) February 5, 2016